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Rooyi
Rooyi – Cotton | Kapus | Qutn
Rooyi’s Mission
We want to build a brand & community that focuses on authenticity, self-expression and positivity. Rooyi is not just a brand, it is a journey of making every woman feel stylish, comfortable and happy :)
Celebrates You
Our brand is a celebration of authenticity and simplicity that offers everyday comfort wear for women. We use finest cotton & natural fabrics sourced from all over India.
Comfort + Quality
Whether you’re vacation-ing, heading to work, running errands, or enjoying a casual day out, Rooyi’s prints and cuts make you feel easy and breezy without compromising on the quality.
From The Founder
Since I was a kid, I dreamt of starting my own business. But life had its own path carved out for me.
From working multiple corporate jobs to exploring creative freelance projects (thanks to some extra time in 2020), all the learnings made me realise about the huge digital potential in India.
After a year of research, I finally decided to enter the clothing segment (I’ve always had a soft corner for fashion) and that is how Rooyi’s journey started in 2024.
We decided to focus on shirts since they are versalite for every mood and occasion. Our clothes are crafted in small batches to ensure every piece is made with precision and care.
The fabrics used are soft, breathable and airy and our happy prints make you break free from the mundane routines. Basically, Rooyi is for every woman who loves colors, comfort, style and fun!”
Twinkle (Founder)